Kick-off meeting in Portugal

The Kick-off Meeting of the “YOUR RESPONSE” project, aimed at fostering responsible consumption among youth, took place on 10 July 2025 in Bragança, Portugal. Partners and stakeholders gathered to officially launch the project and begin collaborative planning for the activities ahead.

During the meeting, the following goals were accomplished:

  • The Project Steering Committee was established.

  • The project was officially presented to all partners.

  • Roles, tasks, and responsibilities were clarified among all participants.

  • Initial communication procedures, shared calendars, and decision-making processes were agreed upon.

  • Planning for project implementation officially began.

  • Key topics such as risk management, youth inclusion, and eco-friendly practices were addressed.

The “YOUR RESPONSE” project focuses on raising awareness and building capacity among young people to practice responsible consumption—what you buy, what you eat, what you see, what you do, and how you interact with your environment.

It promotes a balanced approach, addressing both digital and offline consumption, while integrating social, environmental, and ethical dimensions into decision-making. The project inspires youth to respond actively to climate challenges by shaping their own “response” rather than being passive consumers.

Main Objectives:

  • Equip youth with knowledge and skills to make balanced consumption choices.

  • Empower them to critically assess media influence and advertising.

  • Develop environmental leadership among at-risk and marginalized youth.

  • Create a Gamified Booklet that teaches “YOUR RESPONSE” strategies using interactive tools.

  • Link youth from Portugal, Estonia, and Croatia to EU Green Deal policies and national sustainability strategies.

  • Provide international training for youth workers and organize pilot workshops to test and improve the methodology.

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