EYED
Equipping young entrepreneurs with practical AI skills for digital marketing and eCommerce.
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Empowering Young Entrepreneurs in Digital Marketing & eCommerce
Young people are often described as digital natives, yet many lack the skills to use digital tools for real business. The rapid growth of eCommerce and AI creates opportunities, but most youth do not know how to apply these technologies in practice.
EYED empowers young people with the knowledge, practical skills and entrepreneurial mindset to use AI — including Generative AI — in digital marketing and eCommerce, improving employability, supporting youth entrepreneurship and including those with fewer opportunities in the digital economy.
Objectives
AI & eCommerce skills
Equip youth with hands-on AI and Generative-AI skills across market research, operations and finance for eCommerce.
Empower youth workers
Build the capacity of youth workers to use the EYED Digital Toolkit in their communities.
Local training programmes
Deliver local training in AI-driven digital marketing, eCommerce and entrepreneurship.
Stronger employability
Connect digital skills to real business practice and Europe’s labour-market needs.
Wide dissemination
Share results through campaigns, local events and a final international conference.
Activities & expected results
- An open-access EYED Digital Toolkit (5 modules, 4 languages — EN/LV/EE/BG), 8+ templates, 4 micro-videos and 4 case studies.
- Train 12 youth workers (2 online workshops + a 3-day session in Sofia).
- Workshops for 30 learners; pilot-test the tools; 5+ documented success stories.
- 3 multiplier events at local and national level.
- A final online conference (min. 40 participants).
- A Project Handbook (sustainability, risk, dissemination and evaluation).
- Reach 60+ organisations and 1,000+ stakeholders through campaigns and networks.
Media & updates
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.