YOUR RESPONSE — RRINOVA OÜ Project
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YOUR RESPONSE

Fostering Responsible Consumption

Helping young people make responsible, balanced consumption choices — across what they buy, eat, see and do — in the face of rising climate challenges.

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Aim of the project

Responsible Consumption in Youth

The project focuses on raising awareness and building capacity among youth to practice responsible consumption through a balanced approach, addressing both digital and offline consumption.

Our strategy integrates social, environmental and ethical aspects into purchasing decisions, media consumption and green nutrition. By tackling what young people buy, eat, see and do — and how they interact with their environment — we foster ‘YOUR RESPONSE’ in youth against rising climate challenges.

What it sets out to do

Objectives

O1

Informed consumption choices

Equip youth with the skills to make balanced consumption choices in digital and offline contexts.

O2

Critical media literacy

Improve youth’s ability to critically evaluate media content and consume ethically.

O3

Environmental leadership

Develop environmental leadership in at-risk youth easily influenced by marketing and media.

O4

Gamified ‘YOUR RESPONSE’ booklet

Create a gamified booklet that builds responsible-consumption techniques in diverse youth.

O5

Link to the EU Green Deal

Connect marginalised youth in Portugal, Estonia and Croatia to EU green policies and strategies.

O6

Train youth workers

Run international training for youth workers to test and refine the techniques.

O7

Pilot training sessions

Organise 3 pilot sessions to refine and transfer techniques to youth learners.

What we delivered

Results & achievements

Over 16 months, YOUR RESPONSE turned its plans into a lasting, open set of resources — and closed with a Final Conference on 31 August 2026.

  • The YOUR RESPONSE platform — a free, multilingual learning hub, live and open to all at your-response.eu (EN / PT / HR / ET).
  • A gamified booklet with four interactive modules — Purchasing, Media, Waste and Health — available in all four languages.
  • A Simplified Guide to EU & national green policies, translating the Green Deal into clear, accessible language (all four languages).
  • A Training of Trainers in Split, Croatia — 10 youth workers equipped to deliver the methodology.
  • Local pilot workshops in Portugal, Estonia and Croatia, reaching young learners across the three countries.
  • 3 multiplier events — one in each partner country — reaching more than 60 participants in total.
  • A Final Conference (31 August 2026) bringing together youth, youth workers, partners and EU experts to reflect on responsible consumption.
  • A project handbook with sustainability, risk, dissemination and evaluation plans.

Media & updates

Moments from across the project — youth-worker training, local pilot workshops and multiplier events in Portugal, Estonia and Croatia. Click any photo to enlarge.

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Interested in this project?

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

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