YOUR RESPONSE
Helping young people make responsible, balanced consumption choices — across what they buy, eat, see and do — in the face of rising climate challenges.
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Responsible Consumption in Youth
The project focuses on raising awareness and building capacity among youth to practice responsible consumption through a balanced approach, addressing both digital and offline consumption.
Our strategy integrates social, environmental and ethical aspects into purchasing decisions, media consumption and green nutrition. By tackling what young people buy, eat, see and do — and how they interact with their environment — we foster ‘YOUR RESPONSE’ in youth against rising climate challenges.
Objectives
Informed consumption choices
Equip youth with the skills to make balanced consumption choices in digital and offline contexts.
Critical media literacy
Improve youth’s ability to critically evaluate media content and consume ethically.
Environmental leadership
Develop environmental leadership in at-risk youth easily influenced by marketing and media.
Gamified ‘YOUR RESPONSE’ booklet
Create a gamified booklet that builds responsible-consumption techniques in diverse youth.
Link to the EU Green Deal
Connect marginalised youth in Portugal, Estonia and Croatia to EU green policies and strategies.
Train youth workers
Run international training for youth workers to test and refine the techniques.
Pilot training sessions
Organise 3 pilot sessions to refine and transfer techniques to youth learners.
Activities & expected results
- A gamified booklet (open source, EN/PT/HR, 4 modules) that makes responsible consumption accessible and enjoyable.
- A simplified guide to EU and national green goals (min. 20 pages, EN/PT/HR).
- Training of 10 youth workers in Croatia.
- 3 workshops training 45 diverse young learners.
- A project handbook with sustainability, risk, dissemination and evaluation plans.
- 3 multiplier events with 60 participants in total.
- A project platform promoting the ‘YOUR RESPONSE’ methodology.
- Outreach to a minimum of 1,500 stakeholders through various channels.
Media & updates
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.